Booth design is obviously an important part of the preparations when you are a participant at a trade show. Many companies opt for a timeless stand design that will last them for years. After all, a booth is an investment that should pay for itself over a longer period of time. These companies choose a fairly neutral booth design for cost reasons. This design can be used for a long time and can be used at various trade shows. The danger here is that regular trade show visitors will recognize this design and the stand will offer little in the way of novelty.
Do you settle for a standard stand design? As far as we are concerned, this is not necessary. You can opt for a modular stand design, with which you can adapt your exhibition stand to the available space, the designated location and the visitors of the exhibition. In this way, your stand will not only be recognizable by your own branding elements, but it will also remain relevant for the public that visits several comparable fairs.